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BoyleSports is the largest independently owned bookmaker on the island of Ireland.
Founded in 1982 by John Boyle, the business has grown to over 375 shops in the Republic of Ireland and the UK. BoyleSports offers mobile, desktop and phone betting and gaming in Ireland, the UK and a range of other international markets.
In 2019, we moved into the UK market with the acquisition of a group of shops in the Midlands, which was bolstered by BoyleSports’ principal partnerships with both Birmingham City FC and Coventry City FC. Newcastle United were added in 2021 as an official partner and we have continued to grow our numbers in the UK with shops from Wigan to Stoke and from Cardiff to Lytham St Annes.
Key recent milestones in the growth of the company include: the purchase of 33 William Hill shops in Northern Ireland in 2020, saving 217 jobs; the opening of our 300th shop in the Republic of Ireland in September 2022 and in early 2022 BoyleSports opened up an International betting operation in South Africa. Exciting times for the company which started with just one shop in Markethill, County Armagh.
We continue to grow our sponsorship portfolio with the sponsorship of the Saturday of the Galway Racing Festival and two prestigious race meetings at Aintree in November & December. We are already proud sponsors of the BoyleSports Irish Grand National at Fairyhouse, the BoyleSports Irish Greyhound Derby and the BoyleSports World Grand Prix Of Darts.
BoyleSports HQ in the Republic of Ireland is located in Dundalk, close to both Dublin Airport and the border with Northern Ireland. The company currently employs over 2,700 employees in Ireland, the UK, Gibraltar, Manilla and South Africa. The Digital Marketing Operations centre in Gibraltar was opened in 2015 and is a thriving dynamic team.
BoyleSports has always set itself apart by offering a better customer experience, more value and wider betting content than market rivals. Walk into any BoyleSports shop and instantly see and feel the difference, whether it’s the shop environment, the welcome from our shop team or the best self-service betting proposition anywhere.
Visit our app for an immersive experience. Our Football and Golf in play offerings are outstanding while the gaming experience at Boylesports online casino is well worth a visit. The mantra at BoyleSports has aways been and always will be “Customer First”.
The Live In-Play betting from BoyleSports is second-to-none with tens of thousands of real-time betting opportunities every day. Bet with BoyleSports on anything, anywhere and at anytime with our 5-star rated mobile app.
To cap it off, BoyleSports has a market leading rewards programme called BoyleXtra. This enables our retail customers to receive fantastic offers, free bets and entry to prize draws as well as being able to deposit cash in shop and bet online. It’s the best omni-channel experience on the high street and offers a seamless transition between shop and mobile betting.
For Sponsorship Queries please contact the BoyleSports Marketing Team on 042 9393000 or firstname.lastname@example.org