BOYLE Sports has strengthened its commitment to Northern Irish football by signing up as Title Partner of the Northern Ireland Football League (NIFL) in a landmark three-year agreement spanning the men’s and women’s game.
BOYLE Sports Expands Commitment to Football In Northern Ireland
Having been the League’s Official Betting Partner since December 2025, BOYLE Sports is expanding the successful alliance to become the Title Partner across the BOYLE Sports Premiership, BOYLE Sports Championship and BOYLE Sports Women’s Premiership, while retaining its existing partnership rights including title sponsorship of the BOYLE Sports Women’s Cup.
The agreement represents a major commercial milestone for NIFL, becoming the League’s first partnership valued at more than £1 million. It follows a record-breaking season for the League, with NIFL achieving its strongest-ever performance in terms of viewership and commercial revenue, amassing over 100 million digital views last season.
The new deal gives BOYLE Sports a greater presence across Northern Irish football, connecting the brand with clubs, supporters and communities throughout the season. Branding will feature across clubs’ playing kit, matchday environments, broadcast highlights, scoreboards, player of the match activations and wider league content which will sit across social channels.
As part of the partnership, BOYLE Sports will launch a responsible gambling awareness initiative across NIFL clubs, using the League’s matchday and digital platforms to promote practical information, encourage safer betting conversations and support fans throughout the season.
Commenting on the announcement, Vlad Kaltenieks, CEO of BOYLE Sports, said:
“Football in Northern Ireland has real momentum and we’re proud to deepen our partnership with the Northern Ireland Football League at such an important time for the League.
“Becoming Title Partner across the Premiership, Championship and Women’s Premiership reflects our belief in the clubs, supporters and communities that make the game so strong. This partnership gives us the opportunity to support that growth, enhance fan experience and use our platform to positively engage with fans and the wider football community.”
Gerard Lawlor, Chief Executive Officer of the Northern Ireland Football League, added:
“We are delighted to extend our relationship with BOYLE Sports through this landmark title partnership. This is a major commercial moment for NI Football League and reflects the growing strength and ambition of our competitions. BOYLE Sports has already shown real commitment to football in Northern Ireland, and this agreement will deliver meaningful value across our clubs, competitions and communities.”
The announcement comes at a time of growing momentum for the Northern Ireland Football League, as the competition prepares for what is expected to be one of its most high-profile seasons to date.
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